About Odin

A coach in your pocket —
without the bill.

We're building Odin so that anyone, anywhere, can have the confidence and direction that comes from working with a real coach — without the price tag that keeps most people out.

The Story

Before Odin, I had a personal trainer. They changed how I felt about the gym. Instead of walking in with a rough idea of what to do and leaving unsure whether I'd actually done anything useful, I walked in with a plan, knew exactly what to do, and walked out feeling stronger — physically and mentally.

Then I had to stop. Coaching is expensive, and for most people it's simply not sustainable month after month. But the confidence a coach gives you — that quiet certainty you know what you're doing and why — is too valuable to be gatekept by price.

So we built Odin. A coach that lives in your pocket, remembers everything about you, adapts as your life changes, and works with the wearables and apps you already use. It gives you direction from day one — without the hourly rate.

What We Believe

Confidence from day one.

Nobody should feel lost walking into a gym. A good coach removes that friction. So does Odin.

Coaching, not content.

There are already enough workout videos on the internet. What's missing is someone who knows you, remembers you, and adjusts for you. That's what we're building.

Accessible by design.

The benefits of a personal coach shouldn't cost £50 an hour. If the best coaching in the world is only available to the few, the tech has failed.

Thanks for being here. We're working hard to get this right, and we'd love to have you on the waitlist.

— The Odin Team