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Becauseweallhaveanideaofwhowewanttobe.Wejustneedalittlehelpgettingthere.
Pick one of our coaches or build your own. From there, shape every part of who they are — their tone, their energy, their approach — until it feels like yours.
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Gold-standard research
Always online
Every interaction remembered
Chat through WhatsApp
Gold-standard research
Always online
Every interaction remembered
Chat through WhatsApp
Gold-standard research
“Today's session is complete. You hit 4 out of 5 targets — solid output. Calorie intake was 1,847 against a 2,000 goal. Recovery is tracking well. Tomorrow we push lower body. Rest up.”
— Lucy
Life'scomplicatedenough.Thegymshouldn'tbe.Sowetookcareofit—allofit.Youronlyjobistoshowup.

From 12 weeks down to 1. Your goal was to feel confident on your holiday next week — and you've smashed it. Weight and body fat both below your target, and you haven't missed a single week.
I can't believe how far I've come honestly
Believe it. Enjoy every second of that holiday — you've earned it. I'll have a plan ready for when you're back. No rush though. Go live.

Sarah's invited you to a 5K on Wednesday. Do you want to accept?
Yes please
Love it. I've moved your push session to Thursday and rest day to Friday — everything's still on track. Based on your recent runs, aim for around 26 minutes. Let's see if Josh can keep up! 🏃

Next up is the lat pulldown. I've got a tutorial ready for you — focus on pulling with your elbows, not your hands. 3 sets of 12. Send me a video of your first set and I'll check your form.
That looks solid. Your grip is a little wide — bring your hands in about an inch and you'll feel it more in your lats. Other than that, really clean. Keep going.

I noticed you played football today instead of our push session. Don't worry, I've moved it to Thursday and adjusted the rest of the week around it. Dinner out tonight? I've already accounted for it.

Your meals for the week arrive Sunday. I've reduced your dairy this week — I've noticed your lifts tend to drop on days with higher dairy intake. I'll keep an eye on it over the next few weeks.

From 12 weeks down to 1. Your goal was to feel confident on your holiday next week — and you've smashed it. Weight and body fat both below your target, and you haven't missed a single week.
I can't believe how far I've come honestly
Believe it. Enjoy every second of that holiday — you've earned it. I'll have a plan ready for when you're back. No rush though. Go live.

Sarah's invited you to a 5K on Wednesday. Do you want to accept?
Yes please
Love it. I've moved your push session to Thursday and rest day to Friday — everything's still on track. Based on your recent runs, aim for around 26 minutes. Let's see if Josh can keep up! 🏃

Next up is the lat pulldown. I've got a tutorial ready for you — focus on pulling with your elbows, not your hands. 3 sets of 12. Send me a video of your first set and I'll check your form.
That looks solid. Your grip is a little wide — bring your hands in about an inch and you'll feel it more in your lats. Other than that, really clean. Keep going.

I noticed you played football today instead of our push session. Don't worry, I've moved it to Thursday and adjusted the rest of the week around it. Dinner out tonight? I've already accounted for it.

Your meals for the week arrive Sunday. I've reduced your dairy this week — I've noticed your lifts tend to drop on days with higher dairy intake. I'll keep an eye on it over the next few weeks.
Smart technology starts with smart people.

Fitness Coach
“Most people don't need more intensity, they need better structure. I helped Odin turn that principle into programmes that beginners can actually stick with.”

Associate Registered Nutritionist | MSc Clinical Nutrition
“A lot of nutrition apps treat food like maths. I worked with Odin to build frameworks around how people actually eat, so plans adapt to your goals without dictating every meal. Sustainable eating is personal, and the AI respects that.”

Fitness Coach
“I filmed all the movement tutorials myself, including the form cues and regressions. If you're new to lifting, the coaching in the app is the coaching I'd give in person.”
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